LINE — one of the most popular mobile messaging apps around — announced last year that they had reached 10 million users in Malaysia as of April 2014. This makes it one of the top three mobile messaging apps in the country, with WhatsApp and WeChat rounding out the group.
This year, the app will officially be releasing its reward programme named LINE Mileage for all Malaysian LINE users, starting April 16. The new reward programme will allow users to enjoy exciting privileges, simply by chatting with the LINE app. These privileges will come in the form of vouchers, which users will be able to use at Chatime, Starbucks, Lazada, Zalora, and more.
For every message sent in the form of text, stickers, or sticons via LINE, users will receive 1 Friendship Point. These Friendship Points will be accumulated into their BCARDs, which users can then redeem for the vouchers mentioned above. All LINE newcomers who sign up before April 26th will also receive 300 Friendship Points (which is equivalent to RM3) as a welcome gift.
Lee Kwang Soo — which most people might know as one of the faces of South Korean variety show Running Man — is the face of LINE Mileage in Malaysia. Fans in Malaysia will be able to see him in a TVC that will soon be hitting local shores.
He said, “I am glad to be able to meet my fans in Malaysia through this great opportunity with LINE Malaysia. Hope everyone gets to enjoy the most exciting benefits through LINE Mileage while chatting on LINE!”
Here’s how you can participate in LINE Mileage and earn points for real rewards:
Step 1: Send one LINE message to your friends to receive 1 Friendship Point. (1 LINE Message = 1 Friendship Point)
Step 2: Enter your BCARD account number in the LINE Mileage dashboard under “My BCARD”. BCARDs are available at no cost at various locations including Starbucks, Chatime, Caltex, and Cosway. (See full list of locations here.)
Step 3: Once you have accumulated 1,000 Friendship Points, transfer them onto your BCARD to receive 1,000 BCARD Points (worth RM10).
Step 4: Redeem your BCARD Points and start enjoying rewards from numerous brands! (See the full list of merchants here.)
For more information and T&Cs, visit LINE Malaysia’s Facebook page.